Electra has arrived.

It's arrived! The ultimate in sophisticated everyday underwear, Electra is our classic smooth tactel fabric with a twist. New styles in our signature Autumn 2010 colour, Charcoal, trimmed with a subtle lace; it's the perfect start to any winter's day.

So without any further ado, let us introduce you to the Electra bras.

The underwire bra

The padded balcony bra

The bralet

As always they're available from our Ledbury Road and Spitalfields stores or online at http://www.bodas.co.uk/ .

We'll be introducing the rest of the range over the next week, until then, you can find the whole range here.

Autumn/Winter 2010

We're getting very excited here at bodas headquarters

due to our new fashion ranges and colours

expected in store first thing next week!

We thought we'd let you have a sneak preview

to get you anticipating them just as much as us.

As always they'll be available to buy at our

Spitalfields and Ledbury road shops and www.bodas.co.uk.

Feel free to let us know what you think!

Lightweight and lovely

Now summer seems to have finally arrived, keep your cool with our lightweight ranges of lingerie that let your skin breathe whilst still giving great support and shape.

Firstly, theres the classic mesh. It comes in three colours black, white and natural, with all the shapes that you know well, plus a fantastic strapless bra. With no seams and silicon elastic designed to stick to your skin with your body heat to make sure it stays in place, it's the perfect option for summer cocktail dresses and spaghetti strap tops.

There is also our Jabouley lace range. It's a more feminine version of the mesh with small polka dots, available in black, a deep marine blue and pretty vintage rose. It's the perfect bra to let peek out over silk camis or just lounge about in the camisole and french knickers at home.

How to wear it: White

After having lots of customers asking what to wear underneath this seasons must have sheer and white items, we thought we would show you some of our options for underwear to go underneath that offers support, style and (most importantly) goes unnoticed.

There's lots more options at www.bodas.co.uk too!

Translucent white dresses are the perfect candidate for one of our slips. Lightweight with shoe string straps, they sit just above the knee and keep your modesty without making themselves known. We recommend pairing it with a mesh string for the ultimate in invisible underwear. (Dress from Zara)

Sheer white shirts go best with our Smooth Tactel range. In particular our Maquillage colour, which is imperceptible under white (even better than natural colours in fact!). Our Underwire Smooth Tactel bra means you can get a natural and supported shape with no lines showing through your shirt. To finish the set, wear with a pair of low shorts, they're a great alternative to a thong as the sit under the bum to give you a panty line free look.

(Outfit from Reiss)

This cut out shirt doesn't leave much to the imagination, so to keep yourself looking demure but still make the most of the detailing we recommend this balconette bra. It has removable straps so they don't show through on the shoulders, a low centre front to make the most of the centre panel and it's in super lightweight Sheer Tactel, perfect for keeping cool all summer. (Top from Mango)

If you have any problem garments you need a solution for, feel free to leave us a comment, give us a call or pop into one of the stores and we'll do our best to help you out.

You can also follow us......

On facebook: http://tinyurl.com/39zsaf5

On Twitter: http://twitter.com/bodasunderwear

Our website: http://www.bodas.co.uk/

There's also our newsletter, you can sign up to this via our website. The newsletter keeps you up to date with new products and when we get new stock in or have sales all in one short and sweet package every couple of weeks.

Feel free to give us feedback, comments and suggestions. We love to hear our customer's opinions and we'll do our best to get back to you straight away.

Full Cotton Range now back in stock!

Keep your cool this summer with our back in stock range of cool cotton classics.

Our 100% cotton range of underwear comes in classic white and black and a pretty seashell pink, perfect for wearing under white tops.





You can mix and match the entire range of four bras and five bottoms and even layer it up with a camisole too.

With every size available currently in stock at our Spitalfields store and the hot weather fast approaching, stay ahead of the crowd and get sorted for summer now!

Oh the weather outside is frightful, but shopping online in our winter sale is so delightful...

The snow may have melted, but that doesn't mean it's not still nose nippingly cold outside. So far 2010 - okay, I know it's early days yet - has been all about the pyjama, nattily accessorised with a hairy hot water bottle and a cosy pair of socks. Luckily our winter sale is very pyjama heavy... check out the variety of check 100% cotton nightwear and the grey brushed cotton pjs and dressing gowns, all now half price. Hibernate in style.